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Azure chief technology officer Hanno Basse will lead a discussion on production in the cloud, with senior figures from Avid, Walt Disney Studios, Universal Pictures, Technicolor and MovieLabs set to share their thoughts on the subject during IBC SHOWCASE.
The ‘Collaborate, Create and Innovate: Production in the Cloud’discussion, which will take place at 13:00 on Thursday 10 September, will explore the state of production and examine how cloud, edge and AI can help transform creation workflows and potentially help to accelerate a return to industry production.
Joining Basse will be Annie Chang, VP, Creative Technologies, Universal Pictures, Eddie Drake, Head of Technology, Marvel Studios, Neil Beckford, VP Technology and Security, Technicolor, Jim Helman, CTO, MovieLabs and Ray Thompson, Avid. Together, they will speak about the evolution of content creation workflows, the role cloud and edge technologies can play and the work they are doing to help the creative community.
Those who attend the preceding session at 12:00, titled ‘Understanding Your Audience: Engaging and retaining your fans in these dynamic times’ will hear insights from US professional basketball team the Miami Heat, with Matthew Jafarian, EVP, Business Strategy at Miami Heat, Edson Crevecoeur, vice president, Strategy & Data Analytics at 601 Analytics and Miami Heat, along with Microsoft’s Mike Downey and host Vick Wowo, sports and brand partnerships lead for Microsoft Worldwide Commercial Business discussing the challenges faced by the sports and entertainment industry as fans demand more attention and need more encouragement than ever before. They will delve into how they leverage a digital strategy and technology that allows every member of their organisation to interact with their fans in more personal and impactful ways than ever before.
Finally, at 14:00, Microsoft will host a round table conversation with executives from key cloud distribution players, as they discuss how the cloud, AI toolsets and a dynamic distribution framework allowed for delivery businesses to absorb the demand spike driven by Covid-19. Speaker will include Erik Ramberg VP global business development, Mediakind, Shahar Bar SVP video products and corporate development, Harmonic, Chris Drake Global VP, Media & Entertainment, Verizon Media and David Sayed principal PM manager, Microsoft.
The potential of the AV1 coding format and the role of cloud native CDN in managing unexpected surges in demand are among the subjects being tackled in Intel’s IBC Showcase sessions, writes David Davies.
Firstlight Media is set to highlight the “what” and “why” of personalisation as part of an IBC SHOWCASE session.
NAGRA’s new Insight white paper shows content providers how they can safeguard their businesses post-Coronavirus by using AI to accelerate subscription acquisition and re-engagement, writes David Davies.
Eurosport is launching its innovative interactive mixed-reality studio Eurosport Cube for its coverage of the upcoming US Open from New York.
Major broadcasters and TV industry bodies have signed up to take part in discussions about how to improve freelance working practices.
24-28 August: Your guide to what’s happened this week in the media, entertainment and technology industry.
IBC is run by the industry, for the industry. Six leading international bodies own IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.