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LEGO Unveil 5544 Piece Diagon Alley Harry Potter Set



LEGO just released LEGO Harry Potter 75978 Diagon Alley, their fourth biggest set on the market.
The 5,544 piece set released to coincide with Back to Hogwarts celebrations, exclusively at LEGO.com.
The set, which is made up of six buildings fans can display however they choose (compatible with the LEGO Modular Buildings series), as well as 14 minifigures, the full set measures over a meter wide:
“Tap a brick in the wall behind the Leaky Cauldron pub and enter the world of Diagon Alley™, where wizards and witches find their potions and Hogwarts students stock up on school supplies like cauldrons, broomsticks and of course, wands. Measuring over a metre wide, this epic model is filled with authentic film details and a menagerie of 14 minifigures, including four exclusive new characters!”
Priced at $399.99 in the US and £369.99 in the UK, the set weighs in at 29cm tall, 102.4cm wide and 13cm deep.
The set includes Ollivander’s wand shop (capturing the scene where Harry gets his wand from Harry Potter and the Philosopher’s Stone), Flourish & Blott’s bookstore (showing Gilderoy Lockhart’s book signing from Chamber of Secrets), Weasleys’ Wizard Wheezes (the Weasley twins’ store shown in Half-Blood Prince), Florean Fortescue’s Ice Cream Parlour, Scribbulus Writing Implements, Quality Quidditch Supplies and even the entrance to the Daily Prophet offices.
75978 Diagon Alley also includes four brand new mini figures: Gilderoy Lockhart, Florean Fortescue, Lucius Malfoy and Bozo, the Daily Prophet photographer.
LEGO showed off the set in a “Through the Bricks” augmented reality (AR) experience like no other, allowing fans to build their very own QR code with their own LEGO bricks, demonstrated by James and Oliver Phelps, who played Fred and George Weasley in the Harry Potter films. The experience takes fans on a virtual tour of the LEGO set in motion, as though you’ve stepped into a LEGO Diagon Alley.
The Diagon Alley set is now the most expensive Harry Potter LEGO set out there, coming in at around $20 more than the 71043 Hogwarts Castle set, released in 2018. 75978 Diagon Alley is available via LEGO.com.
I am Senior Editor of leading Harry Potter website The Leaky Cauldron (the-leaky-cauldron.org) and have had the opportunity to interview people behind the films, plays,
I am Senior Editor of leading Harry Potter website The Leaky Cauldron (the-leaky-cauldron.org) and have had the opportunity to interview people behind the films, plays, books, and products associated with J.K. Rowling’s Wizarding World franchise. I’ve had my writing featured in a special ‘Fantastic Beasts’ edition of Newsweek magazine, reported from the global and U.K. premieres of ‘Fantastic Beasts: The Crimes of Grindelwald’, and continue to seek opportunities to report on the global influence of the franchise.

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