They say every little girl dreams of a fairytale wedding – well now Disney has stepped forward to make that dream a reality.
The Hollywood studio and media giant has launched a range of wedding dresses in the UK named after some of its most famous female characters, including Ariel, from The Little Mermaid; Belle, from Beauty and the Beast; Jasmine, from Aladdin; Pocahontas; and of course, Cinderella.
Not that a groom runs the risk of finding himself standing next to his bride dressed in a stitch-by-stitch copy of the costumes worn by those cartoon characters.
Rather, says Disney, the outfits are simply “inspired by the timeless characters known and loved by all”.
The launch of its wedding gown collaboration with Allure Bridals follows that of its Dinsey Plus streaming service, with the studio giant hoping to capitalise on its newfound popularity.
The studio has seen a revival among audiences and critics alike in recent years, with films such as Tangled, Frozen and the forthcoming Mulan harking back to its golden era, while also introducing strong female characters suited to the 21st century.
Insiders say they are confident that modern women “still want to dress like princesses for that very special occasion”.
Launched in the US and Canada in June and now here in the UK, Disney’s Fairy Tale Wedding collection promises brides-to-be the opportunity to “start the next chapter of your life in a dress beyond your imagination, one with magic in every thread”.
Disney already offers a wedding and honeymoon package – with couples able to tie the knot at its resorts at Orlando, Florida; Anaheim, California; Ko Olina, Hawai’i; and aboard the Disney cruise liner – so launching a wedding dress collection seemed like the logical next step.
The range consists of 16 gowns (white of course) in sizes 0-30, with prices ranging from £1,200 to £2,500.
The Ariel dress has cascading layers of soft tulle and organza, sweetheart neckline, pearly beaded straps and, naturally, a mermaid hemline.
The Belle-inspired gown has blooms of embroidered lace, sparkling seed beads and an off-the-shoulder neckline, while the Pocahontas gown is suited for those wanting “a simpler, figure-hugging silhouette”, with a cotton lace applique, spaghetti straps and buttons down the back of the gown.
Those brides who regard themselves as being rather more modern can go for the Tiana, named after the character in the 2009 film The Princess and the Frog, who made history as Disney’s first African-American princess.
This features a full skirt and is covered in shimmering vines and blossoms, embodying "Tiana’s practicality and creativity".
Kelly Crum, chief executive of Allure Bridals, said the range would do justice to Disney fans’ vision of their favourite female characters.
"So many brides grow up admiring their favourite Disney princess characters and are inspired by their journeys, gowns and stories of the classic films,” she said.
“Our design team worked tirelessly on each of these incredible gowns, as each dress features intricate detailing specifically inspired by the timeless characters known and loved by all of us at Allure and Kleinfeld, as well as our brides.”
Ms Crum added: “With the success of this 2020 collection in the US, we are thrilled to expand this collection overseas."
Walt Disney, the studio’s founder, is said to have boasted “We have made the fairytale fashionable once again”. Now it looks like it’s the turn of the modern wedding to have his magic fairytale dust sprinkled over it.
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